Norwich City’s ex-recruitment boss Stuart Webber is a prime target for Birmingham City as they search for a new sporting director. The Blues are chasing the 42-year-old after his Championship-winning work at Carrow Road, where he helped secure three promotions to the Premier League.

Why Birmingham want Stuart Webber

Birmingham City are looking to fill their vacant sporting director role after Craig Gardner’s departure last month, and Webber is their top candidate. The Blues have already weighed up options like former Man United chief Dan Ashworth, but Webber’s Championship record stands out. His time at Norwich City saw the Canaries reach the Premier League, with standout signings such as Teemu Pukki, Emiliano Buendia and Gabriel Sara driving their progress.

Webber’s role in Norwich’s 2019 promotion from the Championship to the Premier League remains a gold standard for clubs chasing the top flight. His earlier work at Huddersfield Town, where he also helped secure promotion, only boosts his standing. Birmingham, currently 9th in the Championship with 65 points from 46 games and a recent run of LDWWL, need a leader who can deliver the same impact.

Will Red Bull stand in the way?

RB Omiya Ardija, where Webber now leads recruitment, are unwilling to let him go. The Red Bull group is digging in to keep him, making Birmingham’s move a tough sell. Still, the Blues are ready to offer a return to English football, knowing his Championship expertise could be the edge they need. Their top-six target after six matches means every call matters, and Webber’s Championship know-how fits their plans.

Could Chris Davies lose his job?

Birmingham’s managerial future is also on the line. Chris Davies, who guided the Blues to League One promotion in 2025, has fewer than ten games to show he can deliver in the Championship. A sluggish start could cost him his job, with the club’s promotion push riding on early results. Davies, 41, is already under the microscope, and a weak start to the season would likely seal his fate.

League standing: 9th in Championship, 65 pts, 19W-8D-19L from 46 games, recent form LDWWL.